Samsung People

Nice engaging website done locally by Samsung, whereby over 500+ people/groups were invited to be one of ten video bloggers for Samsung.

Basically the concept is around promotion of the Samsung MX10, which shoots video in Flash, making high quality video blogging easy-peasy.

The site is done by Holler (Update: Holler Sydney actually, thanks to Mike @ Holler Sydney) and is engaging and interesting.

One bug I’ve found though is when you watch a video blog, and try to turn the sound off….it doesn’t work! ahhh!

Why I like this? It’s a great example (like the Coke one I blogged about before) of engaging consumers with a brands USP (i.e, shoot video in flash).

I’m now trying to hit my agency up to buy one, so we can stop doing EDM’s and start doing Vlogs….watch this space.

iView

The ABC has launched iview, a highly interactive full screen video site where you can go and view recent ABC TV programs that you’ve missed (or in the case of the The Gruen Transfer or the Hollowmen, want to watch again).

It’s incredible, and the video streamline is fantastic (provided you have top notch bandwidth).

One pray’s the Australian Federal Government takes note of their ABC colleagues, and invest in fixing the lagging broadband available in this country.

One wonders also, why it is the ABC (renowned for poor budgets) were the ones to lead the way instead on NineMSN (however to be fair NineMSN do live full screen TV 6pm news bulletins, so they’re forgiven) or Ten or, even Yahoo7! (be nice if they did something!).

Locally produced Coke site

I don’t know who did it, and I can’t recall how I found it, but this is a nice (assumption #1) locally produced (assumption #2) website by Coke that gets users/visitors to “design” a new coke for the world.

Easy, engaging, interactive and ties the user into the brand experience for long periods of time (I’ve clocked up 10-15min on a rubbish design).

Design your own coke here

It just gets better and better

The web, that is.

Check out these amazing brand experiences delivered online, truly like no other media can:

Intel: You Be The Driver

Mercedes: Viano

Finally, and iPhone App I can relate too!

http://www.carling.com/ipint_details.html

Slow Light

Ever heard of it?

Well, where the bloody hell have you been?

Apparently, scientific boffins have (aka “Researchers”) at the Rowland Institute for Science slowed light to 38 miles per hour in 1999,^[1] and researchers at UC Berkeley slowed the speed of light traveling through a semiconductor to 6 miles per second in 2004. This was in an effort to develop computers that will use only a fraction of the energy of today’s machines (source: Wikipedia URL: http://en.wikipedia.org/wiki/Slow_light).

This will be a major factor in technology in the coming decade, as Slow Light enables clearer transmission and conduction of data at very low energy costs, also resulting in massive improvements in data transfer rates (refer my previous blog entry here).

Whatever they pay Professor Ben Eggleton they should double it, or at least the new government should double/triple the funding!

Imagine a new world order in Broadband globally from an Aussie devised creation?

Cooooool.

The Holy Grail of Internet Speed?

Australian Photonic Chip to increase Internet speeds by 100’s of times.

As published by the investigative bloggers @ Amnesia.

A new device believed to be able to utilise the existing broadband infrastructure in Australia yet increase the broadband internet speed hundreds of times.  Myth, or fact?

Damn I hope it’s fact!  Who needs petrol when you’ve got web speeds 100’s of times faster than current?

Here’s a bit of perky news from down under, CUDOS (Centre for Ultra-high-bandwidth Devices for Optical Systems) have developed a new material ‘chalcogenide’ – a type of glass that allows data to  be transmitted at previously impossible speeds by converting light into electricity – essentially a ‘photonic switch’ that is capable (wait for it) …of being implemented into current fibre infrastructure!

Read full article here.

The cost of negative publicity on the web

I’m reading a short article on SMH about how Keddies lawyers over charge a client, and in some cases quite ridiculously so.

I’m left to ponder, what cost now for Keddies lawyers in terms of loss of credibility, loss of new business, other current clients requesting review of their invoice accounts (and the associated administration costs)?

Tough times ahead for these guys I’d say.

Hope they have (or hire soon) a brilliant digital agency with PR links.