Interesting posting at the Bariumtitanate Blog, stating Lockheed Martin had submitted a patent application on the 24th December, which included elements of EEStor.
Looks like they want to intertwin this power technology into human body armour, for miliary purposes for combat troops (I’m guessing but pretty obvious really).
To all my readers, subscribers and commenters, I’d like to take this opportunity to wish you all a safe, happy, fun and present-rich-environment for Christmas, and an awesome NYE.
All the best in 2009, I’ll be doing regular commentary on the good, bad and ugly of Australian digital marketing, as well as updates on the EEStor news of interest.
- Stuart Sheridan
Great anti-drink driving ad.
Bravo to the “actors” who I assume had to sign a release to have their embarrsing content displayed for the world to see…esp the guy with the wee stains!
Great message, executed in an engaging and funny way with a seriously well delivered end note.
Today, checking out TheAge.com.au as I do for digital advertising executions (ok, was really looking at the cricket score update) I came across this Strongbow ad.
While I was watching it I admired the art direction and creativity behind the ad.
After I’d finished watching it I was left pissed off about how rubbish the whole thing was and couldn’t believe the total waste of money/time spent on this, nor the fact I had just subjected myself to it.
I mean come on! Enough with these bullshit alcohol ads (reference to “Harvested” by TED) that have just no real connection with the subject matter, or the consumer either.
People want REAL, not fairy dust.
Oooh look, they throw some wooden chairs (umm, what antique store or school did these two Strongbow characters rip off?) in the middle of the street and AMAZINGLY form a great looking old tree which MAGICALLY sprouts overnight some GLASS bottled Strongbow…which HAPPENS to have a bottle right near her (bedroom?) window….where she then pours herself some in the MORNING….?!?!
And where does her male friend disappear too between helping her throw the table and the after shot of her just thrown the table? Is he the Strongbow fairy?
Where is the consumer insight? Where is the connection to the consumer with the brand to inspire/engage/attract them to buy some Strongbow?
Yes, clever execution and beautifully art directed, but give me, and every other consumer, a freak’n break!
Read with interest today more online chatter about the 7466536 US Patent (PDF File link) issued yesterday to EEStor.
Seems this was first filed in 2004, so one would assume that they’ve significantly advanced their capability to deliver between then and now.
Most discussions I’ve read seem to believe this is a pretty weak patent, and building around it wouldn’t be difficult.
All points to even more entrigue and mystery around this organisation – is it able to do what it proports, or is it all a fake?
I’m enjoying following this evolution.
For more go to:
or
I’ve just seen some new digital creative execution from the team @ Three Drunk Monkeys (TDM) for Yahoo7!
The execution communicates a key feature of Yahoo7! Mail, whereby you can set up your account to filter the email content you like.
A take from The Good The Bad & The Ugly Clint Eastwood movie (my favorite movie by the way) the TDM guys have integrated (and rather well I may say) video into the execution.
Now what TDM need to do is pitch it to Clint Eastwood himself to do an execution for the US market…THAT would be awesome!
What I love most is Australian agency (yes there are others apart from TDM) pioneering the video/web digital execution mix. With our broadband “not brilliant” it’s still awesome to see creative like this get up.
Bravo to Yahoo7! for greasing the wheels and to Scott Dettrick who was the Director and Art Director at TDM.
Offically announced just moments ago, Sputnik Agency has won the $1.2m Sanitarium account, inclusive of all digital branding, content, crm, cms, hosting and microsites for all Sanitarium brands.
Sputnik has beaten heavy weights BMF, BWM, The White Agency, OgilvyInteractive (incumbents NZ) and FreestyleMedia (incumbents AUS).
Found (probably old news by now) some interesting membership statistic and and base demographics around the take up and expected expansion of Virtual World communities (think Second Life).
With number like this, some serious though needs to be given to $$ spend by advertisers to be directed into this channel.
View the full info at http://www.kzero.co.uk/
Enjoy
This is the coolest damn thing I’ve ever seen on the internet for 2008.
Check out this amazing application (thanks to Andrew C from Sputnik for finding this) where you can, in real time, track incoming and outbound aircraft from Melbourne airport.
Incredible!
It even enables you to find out the flight number, and in reference to your house, how far away the aircraft is and how high it is…
“Makes it pretty easy for terrorists though” is the common statement I’ve heard.
I came across this article today on TheAge website in relation to an article about Shane Warne making a guest apperance at the Shane Warne The Musical.
Check out the tacky banner ad below.
It links to this very tacky website.
Does this mean that Shane Warne The Musical is tacky? You be the judge…
