**UPDATE 3/2/09 – Issue below has now been corrected, so….enjoy!**
So I’m sitting at home with the wife, sweltering in the Melbourne heat wave, and we see this ad on TV – the Lancer ads with the short movies.
This one was the “help” one with the little green critter.
We see the URL pop up at the end – www.lancersupershortseries.com.au.
This is their first FAIL – who’s going to remember that long a URL?? Try www.lancer.com.au and have a nice big call to action front and centre directing people to the site – or worst case try www.lancer.com.au/shorts.
Next massive FAIL on this one is when you get to that URL, it’s actually Tropfest website via NineMSN…so, um I was expecting a Lancer website not a NineMSN one.
Here is the biggest FAIL of them all. When you click on the “Help” movie to watch the ending, you go to a DEAD PAGE!
(Dead page = http://network.ninemsn.com.au/9msnshared/error_page/404.asp?requestedURL=http://tropfest.ninemsn.com.au/supershortseries/undefined)
Congrats to all involved in this project, you sure wasted a big chunk of Mitsubishi’s marketing budget.












