Note To Start-Ups: Advertisers Could Not Care Less About Your Site, App or Widget

I’m only 1/10th the way through this article, but thought it was so relevant and right that I had to post it straight away.

I can’t count the number of times people have come into my office off the street (almost literally in some cases) with grand ideas (and I admit, some have been great such as this example) with delusions of total grandeur about how their new site will reap the advertising revenue, and they can within 12 months/24months sit back and sip pina colada’s on some nice little tropical island.

Fact is (unless your in a certain industry starting with P and ending with N) that’s not going to happen.

If you’re a start up, read this.

I mean, read it.

Understand that your start up (let’s now refer to this as “new business venture) will not take 12-24 months to return millions in revenue (even Facebook are trying to get the social media/advertising revenue/privacy balance right).

Unless of course you are that 1-in-a-million idea, then read this first before you come see me, so at least your expectations of reality are in the right spot.  Then we can talk reality and longevity.

Read it here.

(Thanks to Avenue-Razorfish, one agency in this globe I have a LOT of respect for).

~ by stusheridan on June 11, 2008.

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