iPhone Hype Holds Up

Finally, I might actually seriously pitch mobile to our clients in the coming months…

85 percent of iPhone users browse the mobile Web; iPhone is top device for news and information accessed on mobile browser

SEATTLE and LONDON — March 18, 2008 — Six months after the iPhone’s U.S. launch, has the device changed the mobile landscape? According to M:Metrics, the mobile media authority, the answer is yes. Today, the measurement firm reports that the iPhone is already the most popular device for accessing news and information on the mobile Web, with 85 percent of iPhone users accessing news and information in the month of January.

Read more here

My thanks to Publicis Digital (or is it Digitas now??)

~ by stusheridan on June 25, 2008.

4 Responses to “iPhone Hype Holds Up”

  1. Thanks Stu, still Pub Digital for now, the Publicis Network digital brand is Publicis Modem… a company that incredibly has been around in various guises since 1987! On iPhone, we’re seeing it as a product that will have a significant halo effect. Whilst I’m sure sales will be big it will be the way the mobile users are turned onto features that already exist within their current devices that will be interesting and that will perhaps create the most change.

  2. Keep the quality articles coming 🙂

  3. Yes, so who do we call to roll out city wide WIFI?

  4. I new that this time around was going to be more of the same. Huge line, no service, no inventory, horrible customer service, etc…AT&T couldn’t get it right the first time, what makes you think they would get it right the second time around ? I think if you never had an iPhone maybe go through the trouble, but if you already have one, why go through the headache for another one. Makes no sense. Apple always launches news products with very low inventory to create excitement and demand. I did it once with the mini me, and never again. I can wait, if I really want an Apple Anything.


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