Interactive Video: The future & the best example.

Best I’ve seen yet of convergence of a flash video site and interactive user controlled discovery.

Made in the UK for Mercedes brand “Smart

Check it out here.

Although I was a little frustrated with the buffering and delay (I blame the Australian Government Broadband “tools” for that), the concept, execution and “draw” of the user through the experience was absolutely first class.

It tackled all the preconceived issues about a small car (space, mileage, safety etc), and did it in a highly engaging and interactive way.


If the agency that did this is reading this,

~ by stusheridan on August 6, 2008.

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