New Boag Advert

A friend of mine sent me this link to the new James Boag Draught beer ad.

I needed to watch it twice before really appreciating it.

What I like about this is not only is it well executed, but it ties the content story back in to the brand proposition (i.e. Boags is better due to the pure water used in the brewing process) in an entertaining way.

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~ by stusheridan on February 19, 2009.

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